The Ordinary Dupes? 7 Affordable Clean Beauty Serums for Glowing Skin

The Ordinary Dupes? 7 Affordable Clean Beauty Serums for Glowing Skin


Introduction: The Quest for Radiant, Healthy Skin

When it comes to achieving that coveted glow, serums are the secret weapon in any skincare arsenal. The Ordinary has taken the beauty world by storm with its effective yet affordable serums, but there's a growing demand for clean beauty alternatives that deliver similar results. In this article, we'll explore seven affordable clean beauty serums that can rival The Ordinary, provide practical application tips, and suggest versatile products available on our Shopify store for even more beauty benefits.


1. Understanding the Serums: What Makes Them Work?

Serums are often seen as the powerhouse of skincare routines due to their concentrated formulas rich in active ingredients. They penetrate deeper into the skin than creams or lotions, providing targeted treatment for specific skin concerns, such as hydration, brightening, or anti-aging. The key to finding a good dupe lies in identifying the active ingredients that make the original serum effective and seeking out clean beauty alternatives that incorporate these elements.


2. Squalane: The Ultimate Hydrator

Dupe: Biossance Squalane + Vitamin C Rose Oil

Why it works: Just like The Ordinary's Plant-Derived Squalane, Biossance's serum offers a boost in hydration. Squalane mimics the skin's natural oils, making it an excellent moisturizer. Paired with vitamin C, this serum doubles its benefits by brightening and evening out skin tone.

Application Tip: Apply a few drops to damp skin in the morning for a hydrated, dewy glow.

Shopify Product Suggestion: Include a versatile facial roller from your store that can enhance serum absorption and boost circulation.


3. Niacinamide: Balancing and Blemish Fighting

Dupe: Youth to The People Superfood Brightening Serum

Why it works: This serum combines niacinamide's calming benefits with kale and spinach extracts, delivering not just balance but an antioxidant punch to the skin.

Application Tip: Use it in the morning under sunscreen to fight environmental stressors and reduce redness or blemishes.

Shopify Product Suggestion: Pair with a gentle, eco-friendly cleanser available in your store for a complete blemish-battling regimen.


4. Hyaluronic Acid: The Hydration Hero

Dupe: Honest Beauty's Calm and Poreless Hyaluronic Acid Serum

Why it works: While The Ordinary's Hyaluronic Acid 2% + B5 is renowned for its hydrating properties, Honest Beauty offers a clean alternative that calms as it moisturizes, thanks to added chamomile.

Application Tip: Apply to clean, slightly damp skin to maximize moisture retention.

Shopify Product Suggestion: Include a reusable bamboo face cloth on your store for gentle cleansing and effective makeup removal.


5. Vitamin C: Brightening Booster

Dupe: Mad Hippie Vitamin C Serum

Why it works: With a blend of vitamin C, vitamin E, and ferulic acid, this serum is a worthy competitor to any higher-end vitamin C formulas, offering a bright and even complexion.

Application Tip: Use in the morning to enhance skin's natural radiance and boost sunscreen effectiveness.

Shopify Product Suggestion: Complement with a broad-spectrum SPF moisturizer from your store for optimal daytime protection.


6. Retinoid: Wrinkle-Reducing Powerhouse

Dupe: Versed Press Restart Gentle Retinol Serum

Why it works: This gentle, encapsulated retinol formula promotes cell turnover and reduces the appearance of fine lines without the irritation typical of traditional retinoids.

Application Tip: Incorporate into your nightly routine, starting with a once-weekly application, and gradually increase use as your skin acclimates.

Shopify Product Suggestion: Offer a soothing night cream on your store to pair with the serum for enhanced overnight repair.


7. Zinc: Soothing and Protective

Dupe: 100% Pure Dark Spot Remover

Why it works: Combining zinc oxide with other natural ingredients, this serum reduces inflammation and protects against further damage, ideal for those with sensitive, blemish-prone skin.

Application Tip: Use at night as a spot treatment or all over for an even, calm complexion.

Shopify Product Suggestion: Include a calming face mask for a weekly skin-soothing ritual, available in your store.


Conclusion: Glowing Skin, Naturally

In your pursuit of clean beauty, remember that the best skincare routine is one that fits your unique needs. These affordable and effective serums offer a range of benefits without sacrificing your commitment to clean ingredients. As you explore and experiment, you'll discover what works best for your skin, enhancing your natural beauty and confidence.

Ready to take action? Visit our Shopify Store to explore these versatile products and more, offering endless possibilities to create your ideal skincare routine. And don’t forget to check out our blog for more beauty insights and inspiration!


By providing these clean beauty alternatives, you can ensure your routine is effective, affordable, and in tune with your values. Happy experimenting!